Effective Date: June 7, 2025
At Metryx Clothing, we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.metryxclothing.com (the “Site”), or interact with our services. Please read this Privacy Policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access the Site.
1. Who We Are
Metryx Clothing is owned and operated by [Your Legal Business Name/Proprietor’s Name], with its registered office at [Your Registered Address]. We are committed to protecting your personal data and respecting your privacy in accordance with applicable Indian laws, including the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and the Digital Personal Data Protection Act, 2023 (DPDP Act, 2023) once it is fully effective.
2. Information We Collect
We collect various types of information from and about you, including information that may directly or indirectly identify you (“Personal Information”).
a. Information You Provide to Us Directly:
- Account Registration: When you create an account, we collect your name, email address, password, and mobile number.
- Order Placement: When you make a purchase, we collect your name, shipping address, billing address, email address, mobile number, and payment information (e.g., credit/debit card details, UPI ID, net banking details). Please note: We do not store your full payment card details; these are securely processed by our third-party payment gateways.
- Communications: When you contact customer service, subscribe to our newsletter, participate in surveys, or engage in promotions, we collect the content of your communications, your contact details, and any other information you choose to provide.
- Reviews & Feedback: If you leave product reviews or feedback, we collect the content of your review and your associated username/name.
b. Information We Collect Automatically:
When you visit our Site, we automatically collect certain information about your device and Browse activity:
- Device Information: IP address, browser type, operating system, device type, screen resolution, and unique device identifiers.
- Usage Data: Pages viewed, products viewed, time spent on pages, referral sources, search queries, and clickstream data.
- Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to collect information about your Browse behavior. For more details, please see our “Cookies and Tracking Technologies” section below.
3. How We Use Your Information
We use the information we collect for various purposes, including:
- To Process and Fulfill Your Orders: To process your purchases, confirm your orders, handle payments, and deliver products to your specified address.
- To Manage Your Account: To create and manage your user account, provide access to your order history, and personalize your experience.
- To Communicate with You: To send you order confirmations, shipping updates, customer service responses, marketing and promotional communications (with your consent), and important notices.
- To Improve Our Services: To understand how you use our Site, analyze trends, optimize website performance, and enhance our product offerings and user experience.
- For Marketing and Advertising: To send you newsletters, promotional offers, and information about new products or services that may be of interest to you, based on your preferences and Browse behavior (you can opt-out at any time).
- For Security and Fraud Prevention: To detect and prevent fraudulent transactions, unauthorized access, and other illegal activities.
- To Comply with Legal Obligations: To meet our legal and regulatory requirements, resolve disputes, and enforce our agreements.
- For Internal Analytics and Reporting: To perform data analysis, identify usage trends, and evaluate the effectiveness of our marketing campaigns.
4. Sharing Your Information
We may share your Personal Information with third parties in the following circumstances:
- Service Providers: We engage trusted third-party service providers who perform functions on our behalf, such as:
- Payment Gateways: To process your payments securely (e.g., Razorpay, PayU).
- Shipping & Logistics Partners: To deliver your orders (e.g., DTDC, BlueDart, Ekart, India Post).
- Marketing & Advertising Partners: To manage our marketing campaigns, send emails, and provide analytics (e.g., Google Analytics, Meta Pixel).
- IT & Website Hosting Providers: To maintain our website and IT infrastructure.
- Business Transfers: In the event of a merger, acquisition, restructuring, sale of assets, or other corporate change, your Personal Information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our Site of any such change in ownership or control of your Personal Information.
- Legal Compliance and Protection: We may disclose your information if required to do so by law, in response to a court order, subpoena, or other legal process, or if we believe in good faith that such action is necessary to:
- Comply with a legal obligation.
- Protect and defend the rights or property of Metryx Clothing.
- Prevent or investigate possible wrongdoing in connection with the Service.
- Protect the personal safety of users of the Service or the public.
- Protect against legal liability.
- With Your Consent: We may share your information with other third parties when we have your explicit consent to do so.
We ensure that all third-party service providers are contractually obligated to protect your information and use it only for the purposes for which we disclose it to them.
5. Cookies and Tracking Technologies
We use cookies and similar tracking technologies (like web beacons and pixels) to track the activity on our Site and hold certain information.
- What are Cookies? Cookies are small data files placed on your device or computer that often include an anonymous unique identifier.
- How We Use Them: We use cookies for:
- Essential Functionality: To enable core website features like shopping carts and secure logins.
- Performance & Analytics: To collect information about how you use our Site (e.g., pages visited, click-through rates) to improve its performance and user experience.
- Personalization: To remember your preferences and provide a more personalized Browse experience.
- Advertising: To deliver relevant advertisements to you on our Site and on third-party websites.
- Your Choices Regarding Cookies: You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service. Most web browsers allow you to manage your cookie preferences. You can typically find these settings in the “options” or “preferences” menu of your browser.
6. Data Security
We implement reasonable technical, administrative, and physical security measures designed to protect your Personal Information from unauthorized access, use, alteration, and disclosure. However, no method of transmission over the Internet or method of electronic storage is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security.
7. Data Retention
We retain your Personal Information for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. When we no longer need your Personal Information, we will securely delete or anonymize it.
8. Your Rights
Subject to applicable laws and regulations in India, you may have the following rights regarding your Personal Information:
- Right to Access: You have the right to request access to the Personal Information we hold about you.
- Right to Correction: You have the right to request the correction of inaccurate or incomplete Personal Information we hold about you.
- Right to Erasure (Right to be Forgotten): You may have the right to request the deletion of your Personal Information under certain circumstances.
- Right to Restrict Processing: You may have the right to request the restriction of processing your Personal Information under certain circumstances.
- Right to Data Portability: You may have the right to receive your Personal Information in a structured, commonly used, and machine-readable format.
- Right to Object to Processing: You may have the right to object to the processing of your Personal Information under certain circumstances, particularly for direct marketing purposes.
- Right to Withdraw Consent: Where we rely on your consent to process your Personal Information, you have the right to withdraw that consent at any time. This will not affect the lawfulness of processing based on consent before its withdrawal.
To exercise any of these rights, please contact us using the “Contact Us” details provided below. We will respond to your request in accordance with applicable law.
9. Children’s Privacy
Our Service is not intended for individuals under the age of [18, or age of majority in your jurisdiction]. We do not knowingly collect Personal Information from children. If we become aware that we have inadvertently collected Personal Information from a child without parental consent, we will take steps to delete that information as quickly as possible. If you believe we might have any information from or about a child, please contact us.
10. Links to Other Websites
Our Site may contain links to other websites that are not operated by us. If you click on a third-party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.
11. Changes to This Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Effective Date” at the top of this Privacy Policy. We encourage you to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.
12. Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us:
- Email: admin@metryxclothing.com
- Address: Pune, Maharashtra
